In October of 2014 the Canada Company Quebec Chapter members, led by Mr. Doug Bellevue, president of Task Micro-Electronics Inc., selected a section of the Trans-Canada Highway in the West Island of Montreal to test a Respect Banner featuring a poppy. The project was well received and the initial participating companies managed to create a significant visual presence along a stretch of the Trans-Canada Highway.

The test project sparked the founding of the Respect Campaign who with Canada Company and Canadian Forces Morale and Welfare Services have launch a national banners campaign.