The RESPECT campaign rejuvenates the concept of remembrance by embracing living veterans.
- Increasing awareness of the need for RESPECT with an unprecedented visual impact.
- Serve as a public reminder of our veterans and pay respect to those who serve.
- Have corporations set a public and highly visual example of respect and take leadership role in honouring our military and our veterans.
- Add positive support and presence for corporations and defense associations.
- Set an example to the international community.
- Serve as a significant contributor to remembrance.
- Generation of funds for associations supporting military and veterans.