The RESPECT campaign rejuvenates the concept of remembrance by embracing living veterans.

  • Increasing awareness of the need for RESPECT with an unprecedented visual impact.
  • Serve as a public reminder of our veterans and pay respect to those who serve.
  • Have corporations set a public and highly visual example of respect and take leadership role in honouring our military and our veterans.
  • Add positive support and presence for corporations and defense associations.
  • Set an example to the international community.
  • Serve as a significant contributor to remembrance.
  • Generation of funds for associations supporting military and veterans.